How to resonate with the audience: trends and tendencies in the luxury sector today.
This was precisely the question that the Carré Basset Eye tackled in its 2021 Retail Observatory
─ an in-depth examination of the consumer and their relationship with today’s complex world of
questions and challenges.
Using our specialised decryption and analysis tool ─ the wheel of trends ─ the retail observatory
brings to light:
• Four social trends that decode luxury consumers’ new expectations and attitudes.
• Eight retail trends that identify today’s major aesthetic trends and the sector’s best
practices and innovations.
But beyond this analytical role, the Retail Observatory also serves as a catalyst for reflection and
works to illuminate emerging trends through the prism of “what makes brands unique”.
It can also be used for ad hoc consultations that support internal teams in the design, development,
and deployment of their various retail projects, and for activations, product launches, and so on.
The 2021 Retail Observatory has already been shared with leading players in the sector and has
been enriched by discussions with teams from Parfums Christian Dior, Coty inc., William Grant &
Son, Guerlain, Diptyque and Shiseido.