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TERRAZAS : THE STORY OF A RENAISSANCE

TERRAZAS : THE STORY OF A RENAISSANCE

Telling the story of this Argentinian wine house rich in heritage, Terrazas celebrates its renaissance in China with new packaging and points of sale created especially for the occasion.

Produced in the sumptuous vineyards that lie at the heart of the Mendoza region, Terrazas epitomises all the character of an Argentinian red wine. Both complex and bewitching, it is distinguished by its refined art of entertaining. And it will seduce all great lovers of Malbec!

The packaging and points of sale developed to mark this renaissance retrace both the history and know-how of the exceptional red wine. The colours are inspired by the earth, the light textures capture the peaks of the mountains of the Andes, and together they reveal a universe of voyage and discovery. These strong identifying features characterise the new activation, and push the brand to new heights.

The poetry of Terrazas is embodied in this unique and ownable visual identity, which is brought to life through secondary packaging and points of sale.

Elevating yourself, your life!

MISSION : PACKAGING IDENTITYRETAIL – MERCHANDISING

DISPOSITIF : DECLINATIONS ON THE RANGES RESERVA AND ALTOS – TROLLEY – GONDOLA – WALL BAYS – GLORIFIER

terrazas - wine - branding - packaging - carré basset
terrazas - wine - branding - packagings - carré basset
terrazas - wine - branding - packagings - carré basset
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