Anomalia is first and foremost an ambition: the ambition of its creator to offer a daring vision of haute-perfumery for those who walk a different path. Inspired by the plural character of the individual and the kaleidoscope of imperfections alive within each one, she set out to shape perfumes that could reflect the image of those who wear them: contradictory, versatile, and ever evolving through moods and moments. Her ambitious proposition is embodied across the product experience through a permanent mix and match of fragrance.
TAGS & CATEGORIES
- Brand Creation
- Brand Signature
- Product Design
The art of contrast
Taking this concept as the basis of our work, our strategic teams carved out the brand positioning and pillars in order to better define the brand’s uniqueness for tomorrow. This work was brought together in a manifesto and brand signature: “Essence(s) Versatile(s)”. At once a promise, a guideline, and a DNA, this signature expresses the brand universe, which is taking shape as we work.
Our Packaging teams took their inspiration from this fertile groundwork, developing a tangible realisation of the product design. Each of the volumes they developed – the brand’s first seven bottles and its home fragrance offer (a candle and diffuser) – is a vibrant and living tribute to the essence of Anomalia. Surprise is created; imperfection reigns supreme.
TO EACH THEIR OWN ANOMALIA. TO EACH THEIR OWN PARIS.
The brand’s retail identity then followed. And here, once again, contrasts express and respond to one other, harmonising again and again. A brutalist expression of materials is combined with refined and elegant touches of gold, underlining the beauty of imperfection. Like an invitation to discover its multiple selves, the central table offers a true olfactory discovery, immersing the consumer in the brand’s cherished polyvalent universe where mix and match is at the heart of every part of the experience. And the design of the point-of-sale space is not only a logical extension of Essence(s) Versatile(s), but also gives pride of place to the style of a Parisian appartement – not insignificantly, as the brand’s creator herself calls the French capital her city of hearts.
Versatility and Parisian-ity at the service of emotion