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Audemars Piguet: Is Le Brassus the world centre of fine watchmaking?

Yes, ever since Audemars Piguet achieved the feat of differentiating itself on a highly conservative market. Think of fine watchmaking and your mind immediately turns to Geneva. But we found out that Audemars Piguet’s family business originally hailed from Le Brassus, a village in the Vallée de Joux in Switzerland, ...

By Kilian: Creating a new tradition

The extraordinary embodiment of an enlightened, subversive spirit. It all started when Kilian Hennessy encountered Franck Basset and their shared desire to create a perfume house that would re-establish the greatness of the French perfumery sector. Their visions accorded perfectly. By delving deep into the singular and subversive personality of ...

Roger & Gallet: Capturing the essence of France in a single store

Conquering Asia by immersing customers in a distiller’s Parisian apartment. It was a bold challenge: hinting at the French heritage of Roger & Gallet, injecting a smidgeon of French je ne sais quoi, designing around thirty boutiques in China and Japan in the Parisian “Haussmann” style. Meeting the challenge meant ...
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