Positioning / brand platform
Brand architecture
Brand territory
Range and product strategy


Brand / product identity
Brand codes

Audemars Piguet: Is Le Brassus the world centre of fine watchmaking?

Yes, ever since Audemars Piguet achieved the feat of differentiating itself on a highly conservative market. Think of fine watchmaking and your mind immediately turns to Geneva. But we found out that Audemars Piguet’s family business originally hailed from Le Brassus, a village in the Vallée de Joux in Switzerland, ...

By Kilian: Creating a new tradition

The extraordinary embodiment of an enlightened, subversive spirit. It all started when Kilian Hennessy encountered Franck Basset and their shared desire to create a perfume house that would re-establish the greatness of the French perfumery sector. Their visions accorded perfectly. By delving deep into the singular and subversive personality of ...

Moët & Chandon: Long to reign over us

A short guide for leaders who want to remain leaders. To support the positioning of a leading brand like Moët et Chandon, you have to boldly embody the category and pioneer enthusiastically. So we have reinvented the expression of vintages in their packaging, created the first six-pack of mini-bottles, defined ...