#Brand Strategy

Yes, ever since Audemars Piguet achieved the feat of differentiating itself on a highly conservative market. Think of fine watchmaking and your mind immediately turns to Geneva. But we found out that Audemars Piguet’s family business originally hailed from Le Brassus, a village in the Vallée de Joux in Switzerland, ...

The extraordinary embodiment of an enlightened, subversive spirit. It all started when Kilian Hennessy encountered Franck Basset and their shared desire to create a perfume house that would re-establish the greatness of the French perfumery sector. Their visions accorded perfectly. By delving deep into the singular and subversive personality of ...

A short guide for leaders who want to remain leaders. To support the positioning of a leading brand like Moët et Chandon, you have to boldly embody the category and pioneer enthusiastically. So we have reinvented the expression of vintages in their packaging, created the first six-pack of mini-bottles, defined ...

Why it is important to treat product strategy like brand strategy. The aim was to reposition all the Bollinger wines, giving each its own role, territory and persona. This project has led to greater brand clarity, particularly for La Grande Année and R.D., respectively embodying the house’s expertise and its ...

It’s good to be traditional. But it’s better to be contemporary and attractive. It seems as though there’s never been a time when our bathrooms haven’t been adorned by Roger & Gallet bottles. A brand that has existed since 1862 and has perfumed Napoleon, the Spanish court and many generations ...