AUDEMARS PIGUET

When it comes to fine watchmaking, Geneva is traditionally the place of choice… but Audemars Piguet is like no other! As one of the most successful luxury watchmakers in recent years, the brand has managed to reinvent itself and lead the way. A dynamic that we have supported through a bold and coherent strategy throughout. Let us share with you the highlights of this success story:

Our missions

  • BRAND STRATEGY
  • BRAND TERRITORY
  • BRANDING
  • BRAND TOUCH©
  • RANGE STRATEGY
  • DESIGN

TAGS & CATEGORIES

  • Brand Book
  • Fine Watchmaking
  • Global Partnership
  • Graphic Charter
  • Product Charter

Could the epicentre of Haute Horlogerie possibly be in Le Brassus?

Audemars Piguet has always embodied a continuous independence that originates in the Vallée de Joux, in Le Brassus. Through this untamed and inspiring nature, Le Brassus conveys a strong sense of place. It communicates a particular kind of emotion, meeting customers’ expectations of singularity and authenticity. With Carré Basset, Audemars Piguet goes further by making Le Brassus its Brand Territory. More than just a place, Le Brassus becomes a powerful universe that allows the House to develop equally powerful means of communication (advertising, print, retail, etc.).

The Visual Identity is also designed by Carré Basset and sets the tone for a market in search of renewal. Yes! The epicenter of Haute Horlogerie has been Le Brassus since Audemars Piguet made it its brand Territory.

AN AUTHENTIC RAISON…

…to resonate with audiences more effectively.

At the time, the Manufacture is on the rise and has doubled its sales in just 5 years. Having carved out a unique territory for itself, the brand wants to assert its raison d’être to secure its leadership and pursue its independent, uninhibited and visionary spirit.

To do so, our teams put ingenuity back at the heart of Le Brassus and foster collective talent.

By collaborating on the definition of a Golden Circle and a Brand Touch©, we were able to help lay the foundations of brand discourse and guide the brand’s rise through the pillars of art direction.

What’s next?

Audemars Piguet resonates with its audience regardless of the point of contact.

Audermart

Diptyque

Limited Edition Packaging

Jurlique

Revamping 360° : strategy, artistic direction, visual identity, retail identity, Social Média

Let’s work together

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