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Moët & Chandon: Long to reign over us

Moët & Chandon: Long to reign over us

A short guide for leaders who want to remain leaders.

To support the positioning of a leading brand like Moët et Chandon, you have to boldly embody the category and pioneer enthusiastically. So we have reinvented the expression of vintages in their packaging, created the first six-pack of mini-bottles, defined the identity of the first rosé champagne on ice and redesigned special branding for Christmas. This in-depth reflection has established the brand’s position while continually evoking an emotional response.

SCOPE: GLOBAL PARTNERSHIP
DELIVERY: CORPORATE IDENTITY AND PROMOTIONS
PROCESS: VISUAL IDENTITY GUIDELINES –CLASSIC RANGE AND GRAND VINTAGE PACKAGING IDENTITY – LAUNCH OF NEW YEAR PROMOTIONS – SUMMER PROMOTIONS  – SOCIAL DRINKS PROMOTIONS, ETC. 

THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH

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