Why it is important to treat product strategy like brand strategy.
The aim was to reposition all the Bollinger wines, giving each its own role, territory and persona. This project has led to greater brand clarity, particularly for La Grande Année and R.D., respectively embodying the house’s expertise and its legendary status. Thanks to our high added-value mission, the brand will now be able to support its value strategy through a long-term total vision.
SCOPE: PRODUCT STRATEGY
DELIVERY: WORKSHOPS – PRODUCT BOOK
APPLICATION: LA GRANDE ANNEE PACKAGING IDENTITY
THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH