It’s good to be traditional. But it’s better to be contemporary and attractive.
It seems as though there’s never been a time when our bathrooms haven’t been adorned by Roger & Gallet bottles. A brand that has existed since 1862 and has perfumed Napoleon, the Spanish court and many generations of men and women is more than a name: it’s a heritage. The brand needed re-launching but not distorting. Using a subtle approach, we reworked the products to transform them into must-haves. We also redesigned the sales outlets, particularly in Asia, to provide a more contemporary customer experience. The key features: a wall of soap, wafts of fragrance and a promise of fragrant pleasure.
SCOPE: PACKAGING IDENTITY – RETAIL – MERCHANDISING
DELIVERY: ALL RANGES INCLUDING AURA MIRABILIS SKIN CARE – BOUTIQUE – SHOP-IN-SHOP ASIA (CHINA, JAPAN) – TRAVEL RETAIL
PROCESS: PHARMACY VERSIONS – POSM PROMOTIONS