With Casa Dragones, women have conquered tequila and taken it to a new dimension of finesse and elegance. The brand makes us the promise of a sipping tequila and brings a whole new taste to the table.
A special sense of refinement that contrasts with the category and allows us to create a new consumption ritual while reinventing the identity codes to a new target. One embodied by none other than Oprah Winfrey, Casa Dragones’ first enthusiast.
- VISUAL IDENTITY
- PACKAGING IDENTITY
- KEY VISUALS
TAGS & CATEGORIES
- Key Visuals
- Limited Editions
- Packaging Design
Viva la revolucion !
A tequila by and for women
For our teams, this collaboration is a welcomed immersion in culture. One brought by founder Bertha Gonzales Nieves herself and in which Franck Basset, Co-Founder and Creative Director of the agency, goes to immerse himself in in San Miguel de Allende.
From this fruitful exchange, Viva La Revolucion was born! A powerful creative concept that draws on the brand’s DNA and the life story of its founder and Mastera Tequilera (Casa Dragones being a place of history that housed the renegades at the origin of the Mexican revolution).
A DELICATE AND REFINED IDENTITY
The result is a delicate, refined but characterful identity that highlights the delicacy of the blend and the rancid elegance of the tasting. The bottle acts as a surprising volume, halfway between the apothecary bottle and the perfume bottle.
History and culture are conveyed through the use of color: the blue of the soldiers’ tunic responds to the black of their neckerchief, while the Pepita, an ancient crystal engraving technique, is brought up to date for a chiseled finish.
The revolution is underway!