#Design Packaging

Attaining plenitude of the senses. Dom Pérignon needs no introduction, but not everyone knows that there are two other ranges forming part of the product offer, consisting of even more complex and longer-aged vintages. P2, the Second Plenitude, is obtained after 15 years of aging on its lees, and P3, …

Proof that you can’t judge a book by looking at the cover. To start with, Boutary was – and still is – a chateau in south-western France. Then the Maison Boutary began to supply high-quality French foods. And today, it’s an exclusive brand of caviar. To produce display packaging worthy …

It’s when a perfume house discovers a new style of impertinence. Imagine a niche brand of perfume, half-size, for men or women, and very exclusive, which wants to combine heritage and modernity. How can it differentiate itself from products that are already on the market? By creating a totally novel, …

The epic tale of Oprah Winfrey’s favourite tequila. Mexican businesswoman Bertha Gonzalez Nieves was a firm believer in the reinvention of tequila; we were, too. This meant building and illustrating a story by scouring the archives of the Casa Dragones, the Mexican hacienda that sheltered revolutionaries. The surprising packaging – …

A stroll in the Ha Long Bay flower market Yves Coueslant, one of the founders of Diptyque, spent his childhood summers at Do Son, Vietnam, in the pagoda that his father had built in Ha Long Bay, which led him to create a nostalgic and enchanting fragrance. Based on this …

How do you lighten beauty? A byword for trustworthiness, care and natural beauty, the iconic French brand wanted to move yet further upmarket, highlighting the core values of the brand. The entire range and the brand identity have been redesigned, taking account of the company’s original DNA. This has resulted …