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Casa Dragones: The mother of dragons

Casa Dragones: The mother of dragons

The epic tale of Oprah Winfrey’s favourite tequila.

Mexican businesswoman Bertha Gonzalez Nieves was a firm believer in the reinvention of tequila; we were, too. This meant building and illustrating a story by scouring the archives of the Casa Dragones, the Mexican hacienda that sheltered revolutionaries. The surprising packaging – between apothecary’s flask and perfume bottle – also helped revolutionise the traditional tequila segment. To the best of our knowledge, Casa Dragones remains Oprah Winfrey’s favourite tequila!

SCOPE: BRAND STRATEGY – VISUAL IDENTITY – PACKAGING IDENTITY
DELIVERY:  ALL RANGES
PROCESS: LAUNCH OF SUMMER AND WINTER PROMOTIONS

THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH

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