The epic tale of Oprah Winfrey’s favourite tequila.
Mexican businesswoman Bertha Gonzalez Nieves was a firm believer in the reinvention of tequila; we were, too. This meant building and illustrating a story by scouring the archives of the Casa Dragones, the Mexican hacienda that sheltered revolutionaries. The surprising packaging – between apothecary’s flask and perfume bottle – also helped revolutionise the traditional tequila segment. To the best of our knowledge, Casa Dragones remains Oprah Winfrey’s favourite tequila!
SCOPE: BRAND STRATEGY – VISUAL IDENTITY – PACKAGING IDENTITY
DELIVERY: ALL RANGES
PROCESS: LAUNCH OF SUMMER AND WINTER PROMOTIONS
THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH