How do you lighten beauty?
A byword for trustworthiness, care and natural beauty, the iconic French brand wanted to move yet further upmarket, highlighting the core values of the brand. The entire range and the brand identity have been redesigned, taking account of the company’s original DNA. This has resulted in less densely printed packaging which has lost none of its clarity or its explanatory power, and a clean overall appearance that more strongly suggests the brand’s natural and essential qualities.
SCOPE: VISUAL IDENTITY & PACKAGING IDENTITY
PROCESS: FACE, BODY, SUN AND ANTI-AGING RANGES
DELIVERY: PACKAGING GUIDELINES