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Diptyque: Journey of the senses

Diptyque: Journey of the senses

A stroll in the Ha Long Bay flower market

Yves Coueslant, one of the founders of Diptyque, spent his childhood summers at Do Son, Vietnam, in the pagoda that his father had built in Ha Long Bay, which led him to create a nostalgic and enchanting fragrance. Based on this Proustian madeleine experience, with its aromas of  iris and white musk, designers have created packaging and point of sale displays that seem to invite you on a journey.

SCOPE : PRODUCT LAUNCHES
DELIVERY :  KEY VISUAL – MOOD SHOT – PACKAGING

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