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Dom Pérignon: Can you make an icon even more iconic?

Dom Pérignon: Can you make an icon even more iconic?

Attaining plenitude of the senses.

Dom Pérignon needs no introduction, but not everyone knows that there are two other ranges forming part of the product offer, consisting of even more complex and longer-aged vintages. P2, the Second Plenitude, is obtained after 15 years of aging on its lees, and P3, after 25 to 30 years of aging. To create packaging identities for these exceptional vintages their identities and render the icon even more iconic, we focused on the sensorial aspect through interplays of textures and uses of colour to achieve our own degree of creative plenitude. These subtle creations indisputably establish the brand’s overwhelming power.

SCOPE: PACKAGING IDENTITY
DELIVERY: SECOND PLENITUDE – THIRD PLENITUDE
PROCESS: OTHER PACKAGING – PRINT – VISIBILITY TOOLS

THE ABUSE OF ALCOHOL IS DANGEROUS FOR YOUR HEALTH

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