Proof that you can’t judge a book by looking at the cover.
To start with, Boutary was – and still is – a chateau in south-western France. Then the Maison Boutary began to supply high-quality French foods. And today, it’s an exclusive brand of caviar. To produce display packaging worthy of the product, we drew inspiration from coats of arms, and especially from history. Generously sized packaging was designed which doubles as a platter for presentation and for handing round, its striking colour code a nod to the history of the chateau.
SCOPE: VISUAL IDENTITY – PACKAGING IDENTITY – PACKAGING DESIGN
PROCESS: PREMIER CRU, SALON ROUGE AND CAVIAROTHÈQUE
DELIVERY: PRINT TOOLS