BNP Paribas pays tribute to the silver screen… and vice versa.
This is the story of a major French bank that has supported the film industry for a century. To celebrate the anniversary and to honour this remarkable collaboration, a luxury 168-page book has been produced in English and French editions, with a print run of 6,000 copies. “Off Screen” is an affectionate tribute to the art of the cinema by some of the French movie industry’s key insiders, including Thierry Frémaux and Pierre Zeni.
Totally devised in-house and digitally enriched by an augmented reality app, this mook offers its readers rare and exclusive content. Among many other features, there are thirty interviews with top names in French cinema, including Luc Besson.
MISSION: EDITORIAL DEVICE TO HELP THE BRAND HIGHLIGHT 100 YEARS OF FINANCIAL INVOLVEMENT IN CINEMA
DELIVERY: 6 000 FRENCH & ENGLISH COPIES FOR PUBLIC RELATIONS USE
DISTRIBUTION: A 168 PAGE-BRAND CONTENT BOOK & AUGMENTED-REALITY APP IN WHICH CINEMA GIVES A SPEECH IN ITS OWN LANGUAGE