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Le Couvent Des Minimes: A botanic myth

Le Couvent Des Minimes: A botanic myth

Even institutions can be restored digitally. Amen.

Louis Feuillée, botanist to Louis XIV, wrote works on the plants he brought back to France from voyages all round the globe at the Convent of Minims. Nearly 400 years later, the Le Couvent des Minimes brand has decided to convert people to its noble heritage so that it can occupy a niche in perfumery. To tie the brand into its epoch, we worked on giving it a distinctive contemporary digital personality, which we achieved by reinterpreting the codes of its heritage. Such avant-garde communication throughout its digital ecosystem positions Le Couvent des Minimes on its market. Never has a convent been so exclusive… or so trendy!

MISSION: ARTISTIC DIRECTION, DIGITAL ECOSYSTEM (CONSULTING, DESIGN)
DELIVERY:  STYLE GUIDELINES / DESIGN OF SHOWCASE SITE
DISTRIBUTION: BRAND WEBSITE AND INSTAGRAM AND FACEBOOK ACCOUNTS

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