Can you extend reality digitally? Here’s an animated reply!
Allowing its customers to explore their tasting experience more deeply than ever before, this winter Nicolas Feuillatte champagne is launching a sparkling new augmented reality application. Five videos have been created which superimpose augmented reality effects on a real bottle. There’s more to this than the fun for the festive season: it is also an opportunity for the brand to provide information on the sensory experience of five of its vintages and strengthen its image strategy. The initiative is backed up by social media content and in-store communications tools such as a key visual and neck hangers. Cheers and Merry Christmas!
MISSION: PROVIDING ADDED VALUE THROUGH AN INNOVATING DEVICE, ON THE OCCASION OF THE BRAND VISUAL IDENTITY REVAMPING
DELIVERY: MILLIONS OF PRODUCTS EQUIPPED WITH DEVICE (FRANCE, JAPON, USA), APP STORE & ANDROID MARKET, COMMUNICATION ON SOCIAL MEDIA
DISTRIBUTION: 5 VIDEO ANIMATIONS, 1 AUGMENTED REALITY APP ON IOS & ANDROID, 10 SOCIAL POSTS PROMOTING THE PLAN & INSTORE COMMUNICATION SUPPORTS (KEY VISUAL, NECK HANGER)