As we all know, journalists are over-loaded with information. Our aim was to help the Tissot brand capture their attention with catchy, ready-to-use content.
To create an online press room for Tissot watches, the idea was to devise the platform as a place where journalists would be truly at home. Inspired by the ergonomics of social media and e-commerce sites, the codes used for the press lounge give ultra-simple access to content supplied with in-built angles, evocative headings and punchy titles. The aim is to transform the information forum into an inspiring, practical partner to make the relationship between the brand and journalists run smoothly. As a bonus for Tissot, the platform offers automatic tracking of utilisation, so that content can be optimised in terms of ROI. Simple, useful, beneficial… and it works like clockwork.
MISSION: DEVELOPING A CONTENT-ORIENTED PRESS PLATFORM
DELIVERY: PRESS TARGET
DISTRIBUTION: RESPONSIVE DEDICATED WEBSITE