For its 60th anniversary, the perfume brand Diptyque goes back to the myth that has shaped it: that of travel. With each limited edition making up its Grand Tour, Diptyque invites us to discover the beauty of landscapes and the richness of fragrances from near and far.
- GRAPHIC IDENTITY
- PACKAGING DESIGN
- OBJECT DESIGN
TAGS & CATEGORIES
- Brand Anniversary
A journey to the center of Diptyque
More than an olfactory journey, Le Grand Tour is an ode to the curious and cosmopolitan spirit the brand has long embodied.
Our teams wholeheartedly join this initiatory journey, designing the graphic identity and packaging of this grand anniversary.
BAZAAR CHIC INSPIRATION!
Our teams bring this life-sized journey to life by viewing it through the prism of the brand’s bazaar chic heritage. It’s no secret: Diptyque embodies this idea of an inspired and inspiring bazaar; with its Grand Tour, each stop gets a moment to shine and be celebrated through our creative choices. Candles, perfumes and scented palets take us on a one-of-a-kind sensorial and meaningful journey, each becoming collection items in their own right.
The result is deliberately sensorial, slightly poetic even. We draw inspiration from each city, translating it on packaging through evocative illustrations. Much like a stamp you would add to your travel diary, these ex-votos pay tribute to the architectural beauty of Paris or Bybloss, and celebrate the nature of Venice and Milies. As for Kyoto, it reveals itself to us through a Furushiki, a Japanese fabric folding technique that clothes and protects it like a treasure.
Between new olfactory signatures and colorful packaging, we can not help but give in to this sensorial journey!