Halfway between tradition and modernity, femininity and masculinity, the high perfumery brand Ex-Nihilo embodies a bold and contrasted vision of luxury. With perfumes regarded as precious works of art, each with their own character, the brand claims an unparalleled creative avant-garde.
It is this exact dichotomy, in essence contrasting yet complementary, that our teams seek to embody through the form and the packaging identity.
- VISUAL IDENTITY
- PACKAGING IDENTITY
- PACKAGING DESIGN
TAGS & CATEGORIES
- Brand Creation
The scent of impertinence
L’AVANT-GARDE À LA FRANÇAISE
The commitment to cultivate the asperities of Ex-Nihilo to embody the timelessness of its character. Here, the impertinence that characterizes the brand is expressed through the prism of a refined French je- ne- sais- quoi. The result is assertive and oh so, deliberately creative!
Building on this concept, and drawing inspiration from different creative movements, our teams work on a resolutely iconoclastic identity system, composed of a multiplicity of logotypes and secondary codes. From this voluntary incoherence the brand asserts itself, its difference and ability to stand the test of time. Each code arouses interest in the story it carries. Together they perfect the brand’s packaging expression. The brand color becomes essential, and the main binding and recognizable element of the new identity.
The packaging design follows the same principle, with a play on materials both on the box and the cap of the bottle. Together, they all blur the codes of one another to better reinvent them all. The result is a protean design that leaves room for the expression of each fragrance’s personality and power.
With the cap being personalizable, it’s also the personality and unique power of those that possess them that are left to be expressed fully to the world.