L’Atelier Parfum. A creative and bold Digital Native brand, that our teams first assist on the strategic level with the definition of the strategy and brand pillars.
- BRAND STRATEGY
- PRODUCT NAMING
- VISUAL IDENTITY
- PACKAGING IDENTITY
- DIGITAL IDENTITY AND SOCIAL MEDIA
- CONTENT PRODUCTION
TAGS & CATEGORIES
- 360° Support
- Art Direction
- Brand Creation
- Brand Launch
- Digital Native Brand
Feel and sense the emotion
The next step involves working on the products, both in terms of content and form: namings, volumes and packaging identities are co-created for all seven fragrances.
The Brand Content teams extend the collaboration by defining the universe and the proprietary social media codes of this new brand rich in colors.
A powerful concept that crystallizes the savoir-faire of great perfumers through the prism of Emotion. It becomes the primary inspiration, the purpose, the reason, the means, the method. With it, perfume acquires yet another color and offers a sensual and emotional journey to those who let it into their secret garden.
Our Brand Content teams do not stop there. The concept is deployed through the creation of a tailor-made editorial line that celebrates the outstanding expertise, and evocative and emotional power of fragrance. The brand’s Art Direction and the subsequently produced content bring the universe of L’Atelier Parfum to life and unite the brand’s growing yet already loyal community. All the ingredients for a bright future full of emotion(s)!
Make emotion a source of inspiration