For almost twenty years, Puressentiel has offered consumers, both young and old, the very best of aromatherapy and natural active ingredients. The French brand stands out for its perpetual quest for effectiveness, as reflected in its visual codes that are full of life and colour, and work to create allegiance and interest among an increasingly diverse clientele.
- 360 Travel Retail Toolkit
- Secondary Packaging
- Digital Activation
TAGS & CATeGORIES
- Travel Retail
To each their own natural wellbeing
With this in mind, our Retail teams were commissioned to redefine the customer experience across the Travel Retail network. We were tasked with meeting a dual objective: to enable the brand to make a move upmarket while also supporting its international expansion.
We achieved this by creating a 360° toolkit integrating merchandising choices, and by reworking the packaging and digital experience.
AN INVITATION TO TAKE CARE
Seeking to translate the brand’s scientific DNA in a more engaging way, our Retail and Digital teams co-constructed an interactive and olfactory omnichannel experience. Halfway between the greenhouse and the laboratory, the elements developed (tower, gondola head, wallbay), promoting brand recognition while also attracting new customers. The objective of the experiment: to raise awareness of the brand’s flagship products through an online quiz that evolves as answers are received to enable personalised product recommendations.
Finally, the Packaging teams developed a specific offer in the form of a discovery box featuring the brand’s flagship products. The idea: to enable everyone to discover and benefit from the brand’s wide range of curative treatments through a rich and mobile offer.
Pedagogy and personalisation for ever more allegiance