With its new brand platform “Team Up For Excellence”, Rémy Martin has made the human element and the celebration of collective success its mission. Cognac now becomes a vector for encounters and a fertile ground for dialogue.
- SOCIAL MEDIA STRATEGY
- ARTISTIC DIRECTION
- SOCIAL MEDIA GUIDELINES
- CONTENT PRODUCTION
TAGS & CATEGORIES
- Brand Content
- Social Media
Synergy of substance and form on Social Media
To promote this vision on the brand’s international social networks and in turn further unite its community, Carré Basset has identified and prioritized the key messages to leverage in a strong editorial line for the future.
“In Synergy” embodies all the power of collective action and the beauty of individual singularities that together form the entirety of the creation. Through this concept, expertises come to life, enriching one other to achieve excellence.
“THINK GLOBAL, ACT LOCAL”
Our Brand Content team has also worked on the creation of proprietary art direction principles. These are incorporated into didactic Social Media guidelines to help markets promote the new Rémy Martin identity.
In addition to the substance, we have also worked on the form, producing content that emphasizes light, the human element and a kind of enlightened altruism that is so dear to the House of Rémy Martin.
Our challenge is to give pride of place to this idea of enlightened altruism so dear to House Rémy Martin.