Lina’s is a fast food chain that has gone upmarket, and it shows.
Everyone knows Lina’s on the go restaurants. The chain wanted a new premium style for its outlets that would suit eating at different times of the day – people in a hurry, those out for a leisurely stroll, those wanting to truly enjoy their food. Distinct spaces were designed in a Parisian decor enhanced by herringbone parquet flooring and a sunny and welcoming golden wall. The concept has given the chain a coherent style on which to base its international expansion.
SCOPE: RETAIL CONCEPT
ROLLOUT: INTERNATIONAL DEVELOPMENT
DELIVERY: IDENTITY – CORNERS – BAGS