Conquering Asia by immersing customers in a distiller’s Parisian apartment.
It was a bold challenge: hinting at the French heritage of Roger & Gallet, injecting a smidgeon of French je ne sais quoi, designing around thirty boutiques in China and Japan in the Parisian “Haussmann” style. Meeting the challenge meant producing designs to illustrate the brand values, showcasing the age-old know-how, the art of soap-making and the rituals of using fragrance. The signature element is an enormous feature full of flasks and beakers.
SCOPE: RETAIL CONCEPT & MERCHANDISING
ROLLOUT: BOUTIQUE – SHOP-IN-SHOP ASIA (CHINA, JAPAN) – TRAVEL RETAIL
DELIVERY: PHARMACY VERSIONS – POS MATERIALS