RICHARD HENNESSY BY DANIEL LIBESKIND
Richard Hennessy. Behind this most evocative name is a blend of rare eaux-de-vie that majestically carries 250 years of know-how and devotion to cognac by the leading Maison in its market. A masterpiece of rare precision and astonishing complexity, the Richard Hennessy cuvée is a veritable jewel. Daniel Libeskind has imagined the most beautiful case to treasure
- GLOBAL PACKAGING IDENTITY
ACTIVATION OF RETAIL CODES
Tags et Catégories
- Consumer Experience
- Private tasting space
A CASE FIT FOR A JEWEL
The result: an exceptional Baccarat crystal decanter that reinterprets the traditional shape of Maison Hennessy’s bottles. An international figure in the world of architecture and urban design, Daniel Libeskind counterbalances the familiar organic shapes with a geometric structure, in keeping with the work he is so well known for. The final creation is innovative and unexpected, and grants the cognac greater resonance as it is nourished by the past but turned towards the future.
We were the humble guardians of this illustrious collaboration. Like master-builders, our Packaging teams supported the brand and the artist in the realisation of their common vision, and then brought it to life across the entire packaging experience. We worked on a box capable of embracing the artist’s exceptional shapes. Glasses, a cognac fusil, and a serving tray accompany and complete the tasting ritual.
Playing with form and height for an exceptional cuvée
Our Retail teams then crystallised the Richard Hennessy experience in a private tasting – an event for a privileged few fine connoisseurs of Maison Hennessy. The space, nestled in the heart of the famous Constellation restaurant in Shanghai, is inspired by the world of private cellars and coloured by the brand’s codes. The Richard Hennessy Private Cellar experience is an invitation to discover the quintessential know-how of the Maison’s Master Blenders. Our teams strived to express all the modernity of this bicentennial heritage with care and elegance, from design to production to final installation. Timeless and illimitable, the experience is the perfect echo of this creative encounter between Maison and artist.
A creative encounter that reaches new heights for a timeless jewel of a cognac.