ROGER & GALLET
A brand and a French heritage that have lived on since 1862 and whose characteristics we have highlighted to seduce the youth of Asia.
- Packaging Identity
- Retail Identity & Merchandising
TAGS & CATEGORIES
- Apac Deployment
- Consumer Experience
- Packaging Design
France at the Conquest of Asia!
To do so, we gave the brand’s historical attributes an emotional value. In doing so, the historical savoir-faire now conveys a more modern French Art de Vivre imagery.
Playing with modernity, we express strong contemporary symbols and rituals via an essential result-oriented packaging expression. The Skin Care, Colognes and Home ranges particularly contribute to the brand’s lifestyle positioning.
The Retail teams offer an immersion into the heart of a Parisian distillery to around thirty boutiques in China and Japan. It is an experience that highlights the brand’s ancestral knowhow, its art of soapmaking and its perfumed rituals as key stages in the consumer journey.
As a characteristic element, a gigantic installation with beakers gives the space that little French touch of “je ne sais quoi”.
An experience that highlights the brand’s ancestral knowhow, its art of soapmaking and its perfumed rituals