As a major player in Fine Watchmaking, Vacheron Constantin had to initiate a period of exchange by reaching out to consumers. Establish, beyond the expression of its expertise, a fruitful relationship between the craftsman and his audience. It is this pursuit of meaning and reciprocity, as well as the expression of a more open luxury, that has guided us in accompanying the renowned Manufacture.
- Brand platform
- Tone of Voice Guidelines
- Iconography Guidelines
- Collection Book
- VI Guidelines & Applications
- Brand Book
TAGS & CATEGORIES
- Fine Watchmaking
- Graphic Charter
- Iconographic Charter
- Tone of Voice
Haute Horlogerie as an art of living
This openness has always been part of its DNA through its quest for beauty. This pursuit is deeply shared with its community of aesthetes who have elevated it to the status of an art of living.
The challenge was to create a global Brand Art Direction that would match the promise of the house and its new attitude.
Thanks to the Brand Touch© methodology that places great emphasis on co-creation, the style pillars have been defined, providing the basis for all development regardless of the different contact points (communication, V.I., retail, experience, Social Media, events, etc.) to ensure a coherent visual expression that reinforces the brand’s message and guarantees its recognition.
Designs, materials, lighting, color schemes, iconography, styling principles, environment and space… all these codants converge towards the same expression of Vacheron Constantin style. A style that is expressed through each of the house’s iconic collections to better express their lifestyle while helping to nurture Brand Equity.
A style that is expressed through each of the house’s iconic collections