OUTWIT THE PITFALLS
AND FIND YOUR PATH!
OVERVIEW
HOSPITALITY MAIN PLAYERS ARE LOOKING TO ‘NO LONGER JUST BE AN AGGREGATOR OF PLACES AND EXPERIENCES… BUT TO INSPIRE WITH A REAL COMMON THREAD’.
Drawing on our experience working alongside major hospitality players and luxury brands, we have devised a working method, based on a proprietary tool, that guarantees:
- The consistency of a unique promise made to the customer,
- A deep in & out engagement, as a duty to consumers and as a common foundation to federate internal teams, ambassadors and business partners.
- A creative playground that will animate an entire ecosystem of activation that will grow in strength over time;
- And above all, business transformation in a dynamic and competitive market.
OUR 3 STEPS METHODOLOGICAL APPROACH:
1. TREND STARTER PACK
A trend report as a ‘starter kick’ including:
- Main consumer insights to raise awareness of key emerging customer expectations and attitudes
- Inspiring narratives illustrated by examples drawn from our shared observation of the sector and beyond.
2. CO-CREATION WORKSHOP
A workshop session built on our strategic tool, The 5 Stars:
- MTo build Hospitality Narrative groundwork.
- To generate initial ideas for signed activations
3. HOSPITALITY NARRATIVE PLATFORM
A tailor-made bible
- Writing the bible : speech pillars and manifesto
- First ownable & signature actions and activations.
GET THE REPORT
Ready to redefine your brand’s hospitality story? Connect with us to start crafting a narrative that stands out. Set the stage and the foundations for a dynamic, compelling story that resonates deeply with your fundamentals and your audience.
LET’S GET IN TOUCH
For more information and on-request demand, please contact our Head of Development jkosossey@carrebasset.com
