{"id":2357,"date":"2024-07-17T07:28:30","date_gmt":"2024-07-17T07:28:30","guid":{"rendered":"https:\/\/carrebasset.com\/observatoire-des-tendances\/"},"modified":"2024-12-20T14:59:29","modified_gmt":"2024-12-20T14:59:29","slug":"observatoire-des-tendances","status":"publish","type":"post","link":"https:\/\/carrebasset.com\/fr\/observatoire-des-tendances\/","title":{"rendered":""},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;2%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;EN R\u00c9SUM\u00c9&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpaicg-chat-shortcode-content\">\n<div class=\"wpaicg-chat-shortcode-content\">\n<p>L&#8217;Observatoire des Tendances est un rapport annuel qui d\u00e9c\u00e8le les attentes et les attitudes des consommateurs dans les secteurs du luxe et du premium, ainsi que les d\u00e9fis actuels de l&#8217;industrie.<\/p>\n<p>&nbsp;<\/p><\/div>\n<\/div>\n[\/vc_column_text][vc_custom_heading text=&#8221;LES PRINCIPAUX POINTS FORTS DE L&#8217;\u00c9TUDE :&#8221; font_container=&#8221;tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<ul>\n<li class=\"wpaicg-ai-message wpaicg-icon-container\">Mettre en lumi\u00e8re une vue d&#8217;ensemble des tendances mondiales \u00e0 travers une approche internationale et intersectorielle, en s&#8217;appuyant sur des insights provenant d&#8217;un large \u00e9ventail d&#8217;industries ;<\/li>\n<li class=\"wpaicg-ai-message wpaicg-icon-container\">nourrir et inspirer les \u00e9quipes marketing et cr\u00e9atives des marques ;<\/li>\n<li class=\"wpaicg-ai-message wpaicg-icon-container\">couvrir tous les points de contact de la marque \u00e0 travers une approche holistique, allant du branding et de l&#8217;identit\u00e9 packaging, \u00e0 l&#8217;expression en retail et en digital.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; 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overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f1efeb&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;CE QUE CONTIENT L&#8217;\u00c9TUDE :&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpaicg-chat-shortcode-content\">\n<p>En s&#8217;appuyant sur la roue de la personnalit\u00e9 de Jung et en pla\u00e7ant le consommateur au centre, nous avons d\u00e9velopp\u00e9 :<\/p><\/div>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<ul class=\"wpaicg-chat-shortcode-messages\">\n<li class=\"wpaicg-ai-message wpaicg-icon-container\">4 tendances sociales &#8211; comprendre les nouvelles attitudes et attentes des consommateurs de luxe ;<\/li>\n<li class=\"wpaicg-ai-message wpaicg-icon-container\">8 tendances cr\u00e9atives &#8211; identifier les meilleures pratiques et innovations en mati\u00e8re de retail, de branding et packaging et de digital, mettant en avant les tendances cr\u00e9atives qui incarnent l&#8217;\u00e9poque.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpaicg-chat-shortcode-content\">\n<p>Le choix de d\u00e9velopper 8 concepts cr\u00e9atifs met en \u00e9vidence qu&#8217;il n&#8217;y a pas qu&#8217;une seule fa\u00e7on de donner vie \u00e0 une marque. Cette approche permet \u00e0 chaque marque de trouver son expression unique, d\u00e9montrant la richesse et la vari\u00e9t\u00e9 dans l&#8217;interpr\u00e9tation des tendances sociales \u00e0 travers le travail cr\u00e9atif.<\/p>\n<p>&nbsp;<\/p><\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;3042&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;LES DIFF\u00c9RENTS FORMATS DE L&#8217;\u00c9TUDE :&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40px&#8221;][vc_custom_heading text=&#8221;L&#8217;Observatoire des Tendances cl\u00e9 en main&#8221; font_container=&#8221;tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpaicg-chat-shortcode-content\">\n<p>Plongez dans le futur avec notre Observatoire Complet des Tendances ! Choisissez entre une exp\u00e9rience num\u00e9rique dynamique ou une pr\u00e9sentation physique immersive. Vous recevrez \u00e9galement un rapport PDF complet comprenant des explications d\u00e9taill\u00e9es et des exemples de best practices innovantes qui donnent vie aux tendances.<\/p><\/div>\n[\/vc_column_text][vc_custom_heading text=&#8221;L&#8217;Observatoire des Tendances personnalis\u00e9 avec workshop d&#8217;appropriation&#8221; font_container=&#8221;tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpaicg-chat-shortcode-content\">\n<p>\u00c9levez votre strat\u00e9gie avec notre Observatoire des Tendances combin\u00e9 \u00e0 une session de travail personnalis\u00e9e avec nos experts, pour aborder avec vos \u00e9quipes les d\u00e9fis strat\u00e9giques de votre marque, les plans d&#8217;activation, et plus encore.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;12%&#8221; right_padding_desktop=&#8221;12%&#8221; left_padding_phone=&#8221;6%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;2194&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h4 class=\"wpaicg-chat-shortcode-content\">Pour plus d&#8217;informations ou demandes sur-mesure, veuillez contacter Julie Kosossey : <a href=\"mailto:jkosossey@carrebasset.com\">jkosossey@carrebasset.com<\/a><\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;2%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;0%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Reports & Trends | Trends Observatory","_seopress_titles_desc":"L\u2019Observatoire des Tendances est un rapport annuel con\u00e7u pour prendre le pouls des attentes et attitudes \u00e9volutives des consommateurs dans les secteurs du premium et du luxe. 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