Malgr\u00e9 les restrictions en ligne, 46 % des membres de la G\u00e9n\u00e9ration Alpha sont d\u00e9j\u00e0 pr\u00e9sents sur les r\u00e9seaux sociaux, utilisant leur aisance avec le num\u00e9rique pour red\u00e9finir leur relation avec le monde. Il est clair que nous pourrions apprendre beaucoup de leurs strat\u00e9gies d’engagement de marque. Alors que nous naviguons dans les complexit\u00e9s de ce paysage num\u00e9rique, il est temps de r\u00e9fl\u00e9chir \u00e0 ce que nous pouvons tirer de la perspective unique de la G\u00e9n\u00e9ration Alpha et comment nous pouvons utiliser leur cr\u00e9ativit\u00e9 pour am\u00e9liorer notre engagement de marque.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”4%” top_margin_phone=”-5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”portfolioslider” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery type=”flickity_static_height_style” images=”2236″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”no-wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_image” img_size=”full” flickity_img_height=”610″ flickity_img_small_desktop_height=”610″ flickity_img_tablet_height=”300″ flickity_img_mobile_height=”200″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”4%” bottom_padding_phone=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”1. Pour eux, l’apprentissage num\u00e9rique est essentiel.” font_container=”tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20″][vc_column_text text_direction=”default”]Les plateformes num\u00e9riques transforment l’\u00e9ducation gr\u00e2ce \u00e0 la gamification, rendant l’apprentissage plus captivant et durable pour les enfants. Au lieu d’imposer des le\u00e7ons, elles leur offrent des choix. Par exemple, le nombre d’enfants de 8 \u00e0 15 ans qui \u00e9coutent r\u00e9guli\u00e8rement des podcasts a augment\u00e9 de 13 % en un an, atteignant 26 % au d\u00e9but de 2022. Les podcasts viennent compl\u00e9ter YouTube, qui reste la principale source de contenu pour la g\u00e9n\u00e9ration Alpha.<\/p>\n
Par ailleurs, en 2023, YouTube a \u00e9t\u00e9 d\u00e9sign\u00e9e comme la plateforme la plus “cool” par les enfants, selon un rapport de Beano Brain. De plus, la g\u00e9n\u00e9ration Alpha appr\u00e9cie particuli\u00e8rement la cr\u00e9ation d’univers dans les jeux, plus que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Cela leur permet de concevoir des jeux ax\u00e9s sur des marques ou de g\u00e9rer leurs propres boutiques, favorisant ainsi la coop\u00e9ration et la cr\u00e9ativit\u00e9 partag\u00e9e.[\/vc_column_text][vc_custom_heading text=”2. Les dispositifs num\u00e9riques sont un \u00e9l\u00e9ment cl\u00e9 au service de l’interaction entre les pairs Alpha.” font_container=”tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20″][vc_column_text text_direction=”default”]\n
Contrairement \u00e0 la rh\u00e9torique des m\u00e9dias, la g\u00e9n\u00e9ration Alpha souhaite avant tout rester connect\u00e9e en temps r\u00e9el avec ses amis et sa famille. Ils estiment que leurs parents mill\u00e9niaux passent trop de temps sur leurs t\u00e9l\u00e9phones. D’ailleurs, une \u00e9tude de Stylus r\u00e9v\u00e8le que 46 % de cette g\u00e9n\u00e9ration pr\u00e9f\u00e8rent d\u00e9couvrir des produits en magasin avec leur famille plut\u00f4t que de les voir en ligne. Pour r\u00e9pondre \u00e0 ce besoin d’interaction, le mus\u00e9e Nissin CupNoodles \u00e0 Yokohama propose des sessions o\u00f9 les enfants peuvent vivre des exp\u00e9riences en r\u00e9alit\u00e9 augment\u00e9e, alliant intelligence artificielle et technologie num\u00e9rique.<\/p>\n
<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” bottom_margin=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f1efeb” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”3. Pour eux, le num\u00e9rique est synonyme d’exp\u00e9rimentation.” font_container=”tag:h4|font_size:30px|text_align:left|color:%23000000|line_height:36px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”20″][vc_column_text text_direction=”default”]Les plateformes num\u00e9riques offrent \u00e0 la g\u00e9n\u00e9ration Alpha des espaces pour s’exprimer et exp\u00e9rimenter. Elles ne sont pas seulement des outils de s\u00e9duction, mais aussi des lieux o\u00f9 ils peuvent explorer de nouvelles identit\u00e9s et int\u00e9r\u00eats en toute s\u00e9curit\u00e9. En utilisant divers outils num\u00e9riques, ils d\u00e9veloppent leur pens\u00e9e critique et leur cr\u00e9ativit\u00e9, ce qui contribue \u00e0 leur \u00e9panouissement global et les pr\u00e9pare pour l’avenir.<\/p>\n
La cr\u00e9ation d’avatars est un aspect essentiel que les marques doivent prendre en compte dans leurs strat\u00e9gies. Par exemple, selon Business of Fashion, 32 % des avatars de beaut\u00e9 utilis\u00e9s par la m\u00e9ta-sph\u00e8re de Fenty Beauty, et qui sont adopt\u00e9s par des adolescents de moins de 18 ans, ont \u00e9t\u00e9 jug\u00e9s importants pour le d\u00e9veloppement de produits par des experts.<\/p>\n
La relation de la g\u00e9n\u00e9ration Alpha avec les r\u00e9seaux sociaux remet en question certaines id\u00e9es re\u00e7ues. Pour eux, le num\u00e9rique n’est pas une fin en soi, mais un outil pour naviguer dans le monde actuel tout en grandissant. Cette interaction unique pourrait red\u00e9finir notre fa\u00e7on d’utiliser les r\u00e9seaux sociaux.[\/vc_column_text][divider line_type=”No Line” custom_height_phone=”500px”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1481″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” left_padding_desktop=”12%” right_padding_desktop=”12%” left_padding_phone=”6%” constrain_group_6=”yes” right_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”1480″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding_phone=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”D\u00c9COUVREZ LES HISTOIRES FASCINANTES DE LA G\u00c9N\u00c9RATION ALPHA.” font_container=”tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px” use_theme_fonts=”yes”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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