{"id":2373,"date":"2021-11-12T21:06:54","date_gmt":"2021-11-12T21:06:54","guid":{"rendered":"https:\/\/carrebasset.com\/reinventer-lexperience-de-la-seconde-main\/"},"modified":"2024-12-29T18:46:19","modified_gmt":"2024-12-29T18:46:19","slug":"reinventer-lexperience-de-la-seconde-main","status":"publish","type":"post","link":"https:\/\/carrebasset.com\/fr\/reinventer-lexperience-de-la-seconde-main\/","title":{"rendered":"R\u00c9-INVENTER L’EXP\u00c9RIENCE DE LA SECONDE MAIN"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” bottom_padding=”2%” top_padding_phone=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]Aujourd’hui, selon les sources de Business of Fashion, le march\u00e9 du luxe d’occasion cro\u00eet quatre fois plus vite que le march\u00e9 du luxe primaire, avec une augmentation de 12 % par an contre 3 %. R\u00e9cemment, des grands magasins de luxe ont ouvert de nouveaux espaces d\u00e9di\u00e9s \u00e0 l’occasion, parfois m\u00eame des \u00e9tages entiers pour ce nouveau march\u00e9 en \u00e9volution. C’est le cas de Mon Vintage au Printemps ou de l’espace (RE)STORE aux Galeries Lafayette, montrant \u00e0 quel point le seconde main est devenu une attente inh\u00e9rente des consommateurs. Il est important de souligner que la mise en sc\u00e8ne de l’espace manque souvent d’originalit\u00e9, ce qui est pourtant une caract\u00e9ristique essentielle.<\/p>\n
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 <\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”4%” top_margin_phone=”-5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”portfolioslider” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_gallery type=”flickity_static_height_style” images=”2244″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”no-wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_image” img_size=”full” flickity_img_height=”610″ flickity_img_small_desktop_height=”610″ flickity_img_tablet_height=”300″ flickity_img_mobile_height=”200″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”LA CULTURE DE LA SECONDE MAIN POSS\u00c8DE SES PROPRES CODES QUE CHAQUE MARQUE DEVRAIT CONSID\u00c9RER ET INT\u00c9GRER PROGRESSIVEMENT.” font_container=”tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”40″][vc_column_text text_direction=”default”]N\u00e9 \u00e0 l’origine dans la rue, le march\u00e9 de la seconde main a toujours \u00e9t\u00e9 synonyme d’adaptabilit\u00e9. Les vendeurs de seconde main jouent le r\u00f4le d’acteurs, recr\u00e9ant des sc\u00e8nes \u00e9motionnelles et des moments de la vie quotidienne, tout en s’adaptant \u00e0 de nouveaux environnements. L’espace de vente se pr\u00e9sente comme un grand bazaar, refl\u00e9tant nos foyers et notre intimit\u00e9, et \u00e9tablissant ainsi un lien \u00e9motionnel unique avec le consommateur.<\/p>\n

De plus, la seconde main offre une suspension fictive du temps et de l’espace, o\u00f9 les consommateurs s’habituent \u00e0 des \u00e9v\u00e9nements \u00e9ph\u00e9m\u00e8res qui m\u00ealent pass\u00e9 et pr\u00e9sent dans un nouvel univers, reliant l’ordinaire \u00e0 l’extraordinaire.<\/p>\n

Enfin, les d\u00e9taillants de seconde main se positionnent comme des “gardiens du patrimoine”, favorisant un dialogue instinctif \u00e0 travers un discours informel, privil\u00e9giant ainsi sinc\u00e9rit\u00e9 et authenticit\u00e9. En r\u00e9sum\u00e9, la seconde main est une activit\u00e9 culturelle enrichissante. Elle devient un acte symbolique o\u00f9 chacun de nous contribue \u00e0 une histoire collective, vivant une exp\u00e9rience \u00e0 la fois \u00e9motionnelle et sociale.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” bg_color=”#ffffff” scene_position=”center” bottom_margin=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f1efeb” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]En cons\u00e9quence, les codes imaginaires des pratiques de seconde main offrent au luxe de nouvelles mani\u00e8res d’\u00eatre significatif et m\u00e9morable. En mettant en avant le processus cr\u00e9atif et en rendant les arguments de vente plus authentiques et interactifs, les acteurs du luxe peuvent tirer profit des strat\u00e9gies de seconde main.<\/p>\n

Ce renouvellement, que nous avons \u00e9tudi\u00e9 dans notre Observatoire des Tendances 2023, associ\u00e9 \u00e0 l’ADN de la marque, pourrait transformer le commerce de d\u00e9tail en un espace o\u00f9 l’amour du vintage atteint de nouveaux sommets. Peu de marques ont pour le moment r\u00e9ussi \u00e0 compl\u00e8tement se r\u00e9inventer.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”1483″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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