OVERVIEW
Symbols and signs play a vital role in our business: they speak to us of cultural identity, of powerful values and beliefs, and of course of the identity and culture of powerful brands.
2026 will be the Year of the Fire Horse. To highlight this milestone, we’ve decided to put the Horse in the spotlight and explore its cultural and symbolic possibilities with charge with an open, international eye.
‘Wherever man has left his footprints, in the long ascent from barbarism to civilization, we find the footprint of a horse beside it.’ 。
John Trotwood Moore
WHAT’S INSIDE
THE REPORT
To cultivate your strategic marketing and communication teams, this study will be grounded in cultural accuracy with a particular emphasis on the Fire Horse in the Asian market. We will expand the creative horizon by examining both contemporary and emerging Asian artists, analyzing how their work evolves within the current creative landscape. This exploration will allow us to develop an initial narrative and identify opportunities for your commercial initiatives, ensuring that your brand stands out distinctively.
GET THE REPORT
YOU WANT YOUR BRAND TO SPEAK FOR THE YEAR AND MAKE A DIFFERENCE OF THE HORSE IN 2026 ?
YOU WANT TO SHAKE UP POP CULTURE AND LEAVE YOUR MARK?
YOU ARE INTRODUCING A NEW RANGE/ PRODUCT
LET’S GET IN TOUCH !
For more information and on-request demand, please contact our Head of Development jkosossey@carrebasset.com
