{"id":2325,"date":"2024-07-17T07:28:46","date_gmt":"2024-07-17T07:28:46","guid":{"rendered":"https:\/\/carrebasset.com\/%e6%89%be%e5%88%b0%e6%82%a8%e7%9a%84%e5%be%85%e5%ae%a2%e4%b9%8b%e9%81%93\/"},"modified":"2024-09-16T09:26:10","modified_gmt":"2024-09-16T09:26:10","slug":"%e6%89%be%e5%88%b0%e6%82%a8%e7%9a%84%e5%be%85%e5%ae%a2%e4%b9%8b%e9%81%93","status":"publish","type":"post","link":"https:\/\/carrebasset.com\/zh-hans\/%e6%89%be%e5%88%b0%e6%82%a8%e7%9a%84%e5%be%85%e5%ae%a2%e4%b9%8b%e9%81%93\/","title":{"rendered":"\u5bfb\u627e\u60a8\u7684\u9152\u5e97\u6545\u4e8b"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;2%&#8221; top_padding_phone=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;mbl-add-spc-custom-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;OUTWIT THE PITFALLS<br \/>\nAND FIND YOUR PATH!\u00a0&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][vc_custom_heading text=&#8221;OVERVIEW&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221; el_class=&#8221;quote&#8221;]\n<p style=\"font-size: 28px; font-style: italic; letter-spacing: 3px; line-height: 32px;\"><strong>Hospitality main players are looking to &#8216;no longer just be an aggregator of places and experiences&#8230; but to inspire with a real common thread\u2019.<\/strong><\/p>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]Drawing on our experience working alongside major hospitality players and luxury brands, we have devised a working method, based on a proprietary tool, that guarantees :<\/p>\n<ul>\n<li>The consistency of a unique promise made to the customer,<\/li>\n<li>A deep in &amp; out engagement, as a duty to consumers\u00a0 and as a common foundation to federate internal teams, ambassadors and business partners.<\/li>\n<li>A creative playground that will animate an entire ecosystem of activation that will grow in strength over time ;<\/li>\n<li>And above all, business transformation in a dynamic and competitive market.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_margin=&#8221;4%&#8221; top_margin_phone=&#8221;-5%&#8221; bottom_margin_phone=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;portfolioslider&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_gallery type=&#8221;flickity_static_height_style&#8221; images=&#8221;2215,2213,2211,2209,2207,2205,2203&#8243; flickity_spacing=&#8221;default&#8221; flickity_controls=&#8221;pagination&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;no-wrap&#8221; flickity_box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; onclick=&#8221;link_image&#8221; img_size=&#8221;full&#8221; flickity_img_height=&#8221;610&#8243; flickity_img_small_desktop_height=&#8221;610&#8243; flickity_img_tablet_height=&#8221;300&#8243; flickity_img_mobile_height=&#8221;200&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_margin=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-4-percent&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#f1efeb&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_custom_heading text=&#8221;OUR 3 STEPS METHODOLOGICAL APPROACH :&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text text_direction=&#8221;default&#8221;]<strong>1. TREND STARTER PACK\u00a0<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]A trend report as a \u2018starter kick\u2019 including :<\/p>\n<ul>\n<li>Main consumer insights to raise awareness of key emerging customer expectations and attitudes<\/li>\n<li>Inspiring narratives illustrated by examples drawn from our shared observation of the sector and beyond.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<strong>2. CO-CREATION WORKSHOP<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]A workshop session built on our strategic tool, The 5 Stars:<\/p>\n<ul>\n<li>To build Hospitality Narrative groundwork.<\/li>\n<li>To generate initial ideas for signed activations<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<strong>3. HOSPITALITY NARRATIVE PLATFORM<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]A tailor-made bible<\/p>\n<ul>\n<li>Writing the bible : speech pillars and manifesto<\/li>\n<li>First ownable &amp; signature actions and activations.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height_phone=&#8221;500px&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;1465&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;12%&#8221; right_padding_desktop=&#8221;12%&#8221; left_padding_phone=&#8221;6%&#8221; constrain_group_6=&#8221;yes&#8221; right_padding_phone=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;1466&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; top_padding_phone=&#8221;8%&#8221; bottom_padding_phone=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;GET THE REPORT&#8221; font_container=&#8221;tag:h2|font_size:75px|text_align:left|color:%23000000|line_height:75px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Ready to redefine your brand\u2019s hospitality story? Connect with us to start crafting a narrative that stands out. Set the stage and the foundations for a dynamic, compelling story that resonates deeply with your fundamentals and your audience.<\/p>\n<p><span style=\"color: #f55512;\"><strong>LET\u2019S GET IN TOUCH!<\/strong><\/span><br \/>\nFor more information and on-request demand, please contact our Head of Development jkosossey@carrebasset.com\u00a0[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;4%&#8221; bottom_padding=&#8221;2%&#8221; top_padding_phone=&#8221;8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;mbl-add-spc-custom-row&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-2325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-29"},"_links":{"self":[{"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/posts\/2325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=2325"}],"version-history":[{"count":5,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/posts\/2325\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/posts\/2325\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/media\/2217"}],"wp:attachment":[{"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=2325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=2325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carrebasset.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=2325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}