When it comes to fine watchmaking, Geneva is traditionally the place of choice… but Audemars Piguet is like no other! As one of the most successful luxury watchmakers in recent years, the brand has reinvented itself and led the way. We have supported this dynamic through a bold and coherent strategy. Here are the highlights of this success story:
OUR MISSIONS
BRAND STRATEGY | BRAND TERRITORY | BRANDING | BRAND TOUCH© | RANGE STRATEGY | DESIGN
THE EPICENTER OF HAUTE HORLOGERIE: LE BRASSUS
Audemars Piguet’s independence originates in the Vallée de Joux, in Le Brassus. This untamed and inspiring nature communicates a sense of place and meets customers’ expectations of singularity and authenticity. With Carré Basset, Le Brassus becomes a powerful universe for the brand, enhancing its communication and visual identity.
AN AUTHENTIC RAISON…
To resonate more effectively, the Manufacture has doubled its sales in just 5 years. With a unique territory, the brand asserts its raison d’être to secure its leadership and visionary spirit. Our teams fostered collective talent, helping to lay the foundations of brand discourse and guiding the brand’s rise through art direction.