When it comes to fine watchmaking, Geneva is traditionally the place of choice… but AUDEMARS PIGUET is unlike any other! As one of the most successful luxury watchmakers in recent years, the brand has reinvented itself and has led the way. We have supported this dynamic through a bold and coherent strategy. Here are the highlights of this success story.
OUR MISSIONS
BRAND STRATEGY ｜ BRAND TERRITORY ｜ BRANDING ｜ BRAND TOUCH© ｜ RANGE STRATEGY ｜ DESIGN
THE EPICENTER OF HAUTE
HORLOGERIE: LE BRASSUS
AUDEMARS PIGUET’s independence originates in the Vallée de Joux, in Le Brassus. This untamed and inspiring nature conveys a sense of place and meets customers’ expectations for singularity and authenticity. With CARRÉ BASSET, Le Brassus transforms into a powerful universe for the brand, enhancing its communication and visual identity.
A COLLECTIVE WORK, A UNIQUE TERRITORY
To resonate more effectively, the Manufacture has doubled its sales in just five years. With a unique territory, the brand asserts its raison d’être to secure its leadership and visionary spirit. Our teams have worked closely with the internal talents of AUDEMARS PIGUET, helping to lay the foundations of the brand’s discourse and guiding its rise through art direction.
