COTY

OPENING UP NEW FRONTIERS

A key player in the beauty and fragrance industry, the Coty Group has chosen the Carré Basset agency as its preferred partner to collaboratively shape the strategic and creative signature of its brand-new niche haute perfumery label, INFINIMENT COTY PARIS.

120 years after the birth of the brand that lent its name to the group, INFINIMENT COTY PARIS serves as a bridge between past and future, voiced singularly through the vision of Sue Nabi and Nicolas Vu. Today, this duo aspires to transcend the current codes of perfumery with a product and brand proposition that is as inspired as it is inspiring.

OUR MISSIONS

BRAND TERRITORY ｜ BRAND VOICE ｜ VISUAL IDENTITY ｜ BRAND BOOK ｜ GRAPHIC GUIDELINES

FROM MORNING
TO NIGHT, I SHINE.

True artisans who bring together their expertise, convictions, and personal histories, Sue and Nicolas have crafted a collection of fourteen creations, each conceived as an enlightened manifesto of this new era that is already unfolding.

A NEW CHAPTER IN THE HISTORY OF PERFUMERY.

CARRÉ BASSET’s support for this brand creation has been multifaceted. It is the result of a strategic and creative effort carried out hand-in-hand with the Coty studio. Together, the teams encapsulate the brand’s transcendental and bold vision in a visual and graphic language, and a tone of voice that majestically conveys all the strategic stakes behind the creation of INFINIMENT COTY PARIS.