BRAND CONCEPT ｜ BRAND PLATFORM ｜ TONE OF VOICE ｜ COMMUNICATION TERRITORY ｜ RETAIL IDENTITY ｜ BRANDING IDENTITY ｜ CONTENT DESIGN AND PRODUCTION
PLAY FOR CARE
OUR MISSIONS
WELLNESS IN THE HEART
OF THE CITY
Hearth: more than just a play on words combining heart and earth, it is a richly evocative name for the most vivid incarnation of a holistic wellness brand. At its genesis was a guiding desire to create an own-brand in the Asian territory that went against the grain of the uniform and sterile expressions used by the competition.
Mandated to provide a wide range of expertise across a broad spectrum of deliverables, our strategic and creative teams worked together to provide the brand with 360° support. The first step was to define the brand’s fundamentals – brand name, market positioning, manifesto, and tone of voice – which were developed in parallel with the brand’s visual identity, including the logotype, emblem, and colour palette.
THE ART AND SUBSTANCE
OF WELLNESS
Instead of turning to the minimalism prevalent in the wellness category, our teams preferred to create a colourful and modular concept store that could evolve with the brands and the seasons. This approach defines all the principles of the space, atmosphere, and point-of-sale experiences that follow. The heart of the boutique is a successive discovery of Hearth’s flagship products and new partner brands – an invitation to be fully immersed in textures, colours, and words. Here, there, everywhere, the brand tells its story as the consumer wanders…
NATURE AND CONSUMER
IN PERFECT HARMONY
The brand content teams then completed this 360° project by conceptualising and producing the key visual and static and animated collateral assets. Inviting and rich in spontaneity, these elements put the consumer right at the heart. Nature can be sensed everywhere; it is a warm backdrop. With Hearth, wellness has never been so well-named!
