HENNESSY PARADIS
X LORENZ BÄUMER

Respect, integrity, and innovation—these are the values that unite two icons: HENNESSY and the NBA, America’s premier basketball league. To mark the league’s seventy-fifth anniversary, this iconic duo partnered with visionary jeweller Lorenz Bäumer to create a limited edition Hennessy Paradis. Here unfolds the tale of an exceptional masterpiece…

OUR MISSIONS

LIMITED EDITION – SECONDARY PACKAGING

SPORT ELEGANCE

At its heart lies a cognac of unparalleled quality: Hennessy Paradis. Crafted as a “symphony of cognac,” a true ode to the harmonious blend of magnificent eaux-de-vie, Paradis derives its name from the cellar of Maison’s founder, Maurice Fillioux. This magnum of rare elegance finds its match in the meticulous craftsmanship and attention to detail of jewellery designer Lorenz Bäumer.

Renowned for exploring audacious shapes and volumes, Bäumer was the natural choice to encapsulate the essence of this anniversary collaboration magnificently. He passionately and creatively designed the decanter.

INSPIRATION FROM
A COLLABORATIVE UNIVERSE

Our primary inspiration for the Secondary Packaging Identity was drawn from the rich collaborative universe. The challenge for our Packaging teams was clear: to creatively interpret the elegance of sports, the jewelry high expertise of Lorenz Baümer, the prestige of cognac, and the codes of the Hennessy Paradis x NBA collaboration.

CRYSTALLIZING
A COLLECTIVE VICTORY

The Hennessy Paradis box—a magnificent leather case with a key—opens to reveal an exceptional round bottle that pays homage to the game of basketball. Accompanied by glasses and a decanter, each housed in their own cases, the Hennessy Paradis box embodies a perfect blend of noble materials and exquisite craftsmanship. Precise and elegant, it reflects the virtuosity of those who strive for the pinnacle of refinement.