For nearly 200 years, The Dalmore has elevated whisky-making to an art form. Carré Basset collaborated closely with The Dalmore teams to bring their new platform, “The Making of a Masterpiece,” to life on a global scale.
REAVEALING
A MASTERPICE
OUR MISSIONS
BRAND STRATEGY ｜ VISUAL IDENTITY ｜ BRAND CONTENT ｜ SOCIAL MEDIA STRATEGY ｜ RETAIL CONCEPT
Through targeted research on modern luxury consumers, we developed a distinct visual style that authentically captures the brand’s essence in a sophisticated and engaging manner. This bespoke visual framework revitalized The Dalmore’s brand identity, introducing a modern color palette of cream and vermilion. These hues modernize while maintaining recognition among long-standing consumers, anchored by the iconic stag emblem and exceptional liquid inside.
GLOBAL REACH,
LOCAL AUTHENTICITY
Carré Basset delivered a comprehensive toolkit of visual assets for brand communication, complemented by a refined tone of voice that honors The Dalmore’s rich heritage, values, and future ambitions.
ELEVATING RETAIL
EXPERIENCES
In 2023, our collaboration extended to refining the brand’s retail identity, aligning with the updated color palette to echo the distillery’s sandstone walls and enhance the perception of preciousness and quality.
ENGAGING AUDIENCES
WORLDWIDE
Additionally, we developed a global social media strategy to animate “The Making of a Masterpiece” on platforms like Facebook and Instagram, emphasizing exceptional whiskies, craftsmanship, and engaging with both existing and new audiences. This holistic approach has not only advanced The Dalmore’s visual expression but also reinforced Carré Basset’s commitment to luxury and creativity.
