The story of the jewelry brand LOLA ROSE began in London 20 years ago. It’s a family tale, one that inspires emotion and creativity; it pays homage to Lola, a grandmother celebrated majestically through timeless jewelry collections.
OUR MISSIONS
BRAND STRATEGY｜BRAND PLATFORM｜PACKAGING IDENTITY ｜ RETAIL IDENTITY｜CONSUMER EXPERIENCE
BETWEEN EXPANSION
AND PREMIUMIZATION
The brand aims to establish its retail presence in China and England, starting with its first boutique in Beijing. To achieve this, the strategic and creative teams of the agency are tasked with clarifying and enriching the brand’s global fundamentals while elevating the retail experience.
The project begins with unifying brand codes and creating a Brand Touch© (a proprietary creative strategy tool at CARRÉ BASSET, ensuring a cohesive creative framework across all consumer touchpoints).
THE GRAND HOTEL LOLA ROSE
Building on this foundation, the Retail teams then crystallize this universe into an inviting retail experience that embodies a vibrant lifestyle proposition. The Grand Hotel LOLA ROSE immerses visitors in the brand’s British origins and reflects the jeweled counterpart of Wes Anderson’s cinematic universe.
Every aspect of London hospitality is brought together: a lobby adorned with multiple clocks, the “London Is Calling” telephone sharing brand storytelling with those who listen, and a tea lounge tucked away in the back. Design cues draw from the precious gemstones used in LOLA ROSE’s jewelry and watches; the furniture is beveled, and the brand’s iconic emerald green color is prominent. Additionally, the experience includes virtual try-ons and direct social media content sharing.
