For its 60th anniversary, the perfume brand DIPTYQUE revisits the myth that has shaped its identity: the journey. With each limited edition comprising its Grand Tour, DIPTYQUE invites us to explore the beauty of landscapes and the richness of fragrances, both near and far.
OUR MISSIONS
GRAPHIC IDENTITY ｜ PACKAGING DESIGN ｜ OBJECT DESIGN
A JOURNEY TO THE HEART
OF DIPTYQUE
More than an olfactory journey, Le Grand Tour is an ode to the curious and cosmopolitan spirit that DIPTYQUE has long embodied. Our teams wholeheartedly embark on this initiatory journey, designing the graphic identity and packaging for this grand anniversary.
'BAZAAR CHIC' INSPIRATION!
Our teams bring this life-sized journey to fruition by interpreting it through the lens of DIPTYQUE’s ‘Bazaar Chic’ heritage. It’s no secret: DIPTYQUE embodies the essence of an inspired and inspiring bazaar. With its Grand Tour, each stop shines and is celebrated through our creative choices. Candles, perfumes, and scented palettes guide us on a unique sensory and meaningful journey, each becoming collectible items in their own right. The result is deliberately sensory, almost poetic. We draw inspiration from each city, translating it on packaging through evocative illustrations. Much like stamps in a travel diary, these ex-votos pay homage to the architectural beauty of Paris and Byblos, and celebrate the natural beauty of Venice and Milies. Kyoto reveals itself through a Furoshiki, a Japanese fabric folding technique that wraps and protects it like a treasure.
Between new olfactory signatures and vibrant packagings, we cannot help but surrender to this sensory journey!
