We create immersive retail experiences that perfectly align with a brand’s identity, turning each visit into a captivating sensory journey. This global brand experience for the brand shoe MELISSA, was showcased at Milan Design Week 2024 and in Paris during the summer of 2024, coinciding with the Olympic Games.
A TRAVELING EXPERIENTIAL POP-UP IN THE COLORS OF MELISSA
OUR MISSIONS
GLOBAL BRAND EXPERIENCE ｜ VISUAL IDENTITY ｜ RETAIL DESIGN ｜ RETAILTAINMENT
MELISSA’S ACTIVATION GIVES VISITORS
THE TASTE OF AN UNFORGETTABLE SUMMER
CARRÉ BASSET has designed this pop-up to be more than just a visual feast; it’s a full-sensory experience that delights all five senses. The sight of an explosion of pink hues and playful colors dominates the space, creating a visually stimulating environment that reflects the vibrancy of MELISSA’s new collection.
The gentle sound of bubbles popping in the background adds a soothing auditory layer, enhancing the overall atmosphere and reinforcing the theme of effervescence. Visitors can appreciate the unique texture of the shoes made from recycled materials, adding a tactile dimension to their interaction with the brand.
The event also features drinks crafted to evoke sense-memory flavors, stimulating both taste and smell. These carefully selected beverages complement the sensory journey, providing a delicious and aromatic experience that mirrors the iconic ‘Tutti Frutti’ fragrance of MELISSA’s jelly sandals.
THE EFFERVESCENCE
OF THE SENSES
MELISSA’s Frizzante pop-up is not just a showcase of footwear but a celebration of sensory indulgence, brand identity, and playful creativity. By engaging visitors in a multisensory experience and staying true to its colorful, effervescent dna, MELISSA ensures that its Parisian pop-up is both a delightful and memorable event.
