In the heart of the Adelaide Hills and its biodynamic farm, Jurlique develops its skincare offerings every day. With great respect for nature, the Australian brand heals, solves, and nurtures the skin. Strengthened by its success on the Asian continent, Jurlique now intends to open up to the rest of the world.
OUR MISSIONS
BRAND STRATEGY ｜ BRAND TOUCH© ｜ TONE OF VOICE ｜ BRAND IDENTITY REVAMPING ｜ PRIMARY AND SECONDARY PACKAGING IDENTITY REVAMPING (CSR FOCUS)
HOLISTIC NATURE
For this ambitious project, our strategic and creative teams broke away from category codes. To the gentle, soothing, and regenerating character of the holistic segment of beauty brands, the agency has chosen a powerful, dynamic, and vibrant nature.
THE LIFE FORCE OF NATURE
A proposal that is as strong as it is full of possibilities for Jurlique, giving rise to creative codes rich in sensoriality. Through the prism of a galvanizing and powerful nature, color becomes alive! This concept then gives rise to a new brand ecosystem, entirely conceived in co-creation with the brand. The various projects were also simultaneously worked on by our dedicated teams for greater coherence. Social media content strategy, embodiment of the concept through retail and packaging identities, elaboration of the brand discourse, and the various institutional speeches.
