OVERVIEW
The Trends Observatory is an annual report designed to take the pulse of evolving consumer expectations and attitudes within the premium and luxury sectors. It offers a unique opportunity to gain insights into the latest challenges shaping the industry.
STUDY KEY STRENGTHS:
- highlighting a comprehensive view of global trends through international and cross-sectorial approach by drawing on insights from a wide range of industries;
- federating format to inspire marketing & creative profiles from those shaping long-term strategy to those crafting compelling brand experiences;
- covering all brand touchpoints through a holistic approach, ranging from branding and packaging identity to retail and digital expression.
WHAT’S INSIDE
THE STUDY?
Drawing on Jung’s personality wheel and putting the consumer at core, we developed:
- 4 social trends – understanding new attitudes and expectations of luxury consumers;
- 8 creative trends – identifying retail, packaging, digital and branding best practices and innovations, showcasing the creative trends that embody the era.
The choice to develop 8 creative concepts highlights that there isn’t just one way to bring a brand to life. This approach allows each brand to find its unique expression, demonstrating the richness and variety in interpreting social trends through creative work.
CHOOSE YOUR TRENDS PACKAGE!
The Overall Trends Observatory
Dive into the future with our Complete Trends Observatory! Choose between a dynamic digital experience or an immersive physical presentation. You’ll also receive a comprehensive PDF report packed with detailed explanations and innovative best cases examples that bring trends to life.
Customized Trends Observatory with applicative workshop
Elevate your strategy with our Trends Observatory combined with a customized working session with our experts, to address your brand’s strategic challenges, activation plans, and more with your teams.
