TRENDS OBSERVATORY

OVERVIEW

The Trends Observatory is an annual report designed to take the pulse of evolving consumer expectations and attitudes within the premium and luxury sectors. It offers a unique opportunity to gain insights into the latest challenges shaping the industry.

REPORT KEY STRENGTHS

a comprehensive view of global trends through international and cross-sectorial approach by drawing on insights from a wide range of industries;
federating format to inspire marketing & creative profiles from those shaping long-term strategy to those crafting compelling brand experiences;
highlighting all brand touchpoints and offering a holistic view that includes both digital and physical brand interactions.

WHAT’S INSIDE
THE REPORT ?

Drawing on Jung’s personality wheel and putting the consumer at core, we developed:

4 social trends – understanding new attitudes and expectations of luxury consumers;
8 creatives trends – identifying retail, packaging, digital and branding best practices and innovations, showcasing the creative trends that embody the era.

The choice to develop 8 creative concepts highlights that there isn’t just one way to bring a brand to life. This approach allows each brand to find its unique expression, demonstrating the richness and variety in interpreting social trends through creative work.

CHOOSE YOUR TRENDS PACKAGE !

The Overall Trends Observatory 2024

Dive into the future with our Complete Trends Observatory! Choose between a dynamic digital experience or an immersive physical presentation. You’ll also receive a comprehensive PDF report packed with detailed explanations and innovative bests cases examples that bring trends to life.

Personalized Trends Insights

Unlock tailored insights with our Customized Trends Observatory! We adapt our extensive trend analysis to your unique challenges, focusing on your market, specific sectors. (Inc: PDF report + presentation)