A stroll in the Ha Long Bay flower market
Yves Coueslant, one of the founders of Diptyque, spent his childhood summers at Do Son, Vietnam, in the pagoda that his father had built in Ha Long Bay, which led him to create a nostalgic and enchanting fragrance. Based on this Proustian madeleine experience, with its aromas of iris and white musk, Carré Basset has created packaging and point of sale displays that seem to invite you on a journey.
SCOPE : PRODUCT LAUNCHES
DELIVERY : KEY VISUAL – MOOD SHOT – PACKAGING