LUX = LIGHT
Luxury must “relentlessly” cultivate its role as a pioneer of the times in order to inspire our modern society.
As an independent design agency, A free spirit of Luxury since 1995, we want (and have!) to be actively part of it.
Our Path
KEEP MOVING FORWARD
OUR PATH
CARRÉ BASSET was founded in 1995 by Guillaume Carré and Franck Basset on the benches of the higher school of industrial design.
Their fruitful meeting with the world of luxury came in 1998 as the duo were entrusted with revealing the vision of Van Cleef & Arpels, confirming the brand’s iconic status.
The agency has evolved over the years, but has never lost the enthusiasm and spirit of its founders.
KEEP MOVING FORWARD
CARRÉ BASSET is now an established luxury expert, working in collaboration with more than 40 key industry partners (both big and small). We bring together:
– A solid understanding of the time and the challenges of the luxury sector.
– A strategic and creative vision, including a mastery of consumer touch points .
– A continuous international development, thanks to our expertise in contemporary culture.
The lead team
Guillaume CARRÉ
Founder & CEO
Franck BASSET
Founder & Global Creative Director
Taôss Karar
CFO & HR Director
Sylvine NURET
Head of Strategic Planning
ECHO LIU
Managing Director in China
Sandrine AMICE
International Business Development Director
Natacha JAVELOT
Business Development and Communication Director
Mi Zhou
China Consultant Senior
Pauline MESLIER
Head of Packaging
Claire CHEVALLIER
Head of Retail and Merchandising
Justine DUBOIS
Head of Branding
Bénédicte Lefoll
Head of Digital & Brand Content
Davy KHAU
International Creative Director
Nelly GENGOUX
Packaging Design Director
Sasha BUGE
Packaging Design Director
Kévin NERON
Retail & Merchandising Design Director
Alexandre Janela
Image and Technical Director
Alice Jourdain
Retail Creative Director
Valentine Sanders
Brand Content & Digital Senior Artistic Director
Our values
INDEPENDENCE
We are staunch defenders of free thinking, and encourage all our collaborators to be the same. We don’t want to live in a homogeneous world.
We encourage and apply wit, questioning, and freedom to think! The French way…
ANTICIPATION
We always look further to make sure we’re one step ahead, anticipating expectations and evolving attitudes. Our motto is: always reinvent ourselves.
INDEPENDENCE
We are staunch defenders of free thinking, and encourage all our collaborators to be the same. We don’t want to live in a homogeneous world.
We encourage and apply wit, questioning, and freedom to think! The French way…
INDEPENDENCE
We always look further to make sure we’re one step ahead, anticipating expectations and evolving attitudes. Our motto is: always reinvent ourselves.
ENTHUSIASM
Is an explanation even needed? We just love our jobs! And we also love working with people who love theirs. We are passionate about powerfully evocative brands that have their own strong universes and exceptional know-how.
RECOGNITION
We see no hierarchy in talent.
We simply want to help talent flourish and see our collaborators recognized and credited for their work.
We hope that everybody feels proud of what we achieve together.
If our values sound like yours, and if you want to put your enthusiasm and talent at the service of a luxury that shows the way, get in touch!
