Audemars Piguet / Brand Territory & Visual Identity
Audemars Piguet: Is Le Brassus the world centre of fine watchmaking?
Yes, ever since Audemars Piguet achieved the feat of differentiating itself on a highly conservative market. Think of fine watchmaking and your mind immediately turns to Geneva. But we found out that Audemars Piguet’s family business originally hailed from Le Brassus, a village in the Vallée de Joux in Switzerland, ...
By Killian / Global Artistic Direction
By Kilian: Creating a new tradition
The extraordinary embodiment of an enlightened, subversive spirit. It all started when Kilian Hennessy encountered Franck Basset and their shared desire to create a perfume house that would re-establish the greatness of the French perfumery sector. Their visions accorded perfectly. By delving deep into the singular and subversive personality of ...
Roger & Gallet / Retail Concept & Merchandising
Roger & Gallet: Capturing the essence of France in a single store
Conquering Asia by immersing customers in a distiller’s Parisian apartment. It was a bold challenge: hinting at the French heritage of Roger & Gallet, injecting a smidgeon of French je ne sais quoi, designing around thirty boutiques in China and Japan in the Parisian “Haussmann” style. Meeting the challenge meant ...
Dom Pérignon / Packaging Identity
Dom Pérignon: Can you make an icon even more iconic?
Attaining plenitude of the senses. Dom Pérignon needs no introduction, but not everyone knows that there are two other ranges forming part of the product offer, consisting of even more complex and longer-aged vintages. P2, the Second Plenitude, is obtained after 15 years of aging on its lees, and P3, ...
Nicolas Feuillatte: Enchanted reality!
Can you extend reality digitally? Here’s an animated reply! Allowing its customers to explore their tasting experience more deeply than ever before, this winter Nicolas Feuillatte champagne is launching a sparkling new augmented reality application. Five videos have been created which superimpose augmented reality effects on a real bottle. There’s ...
Tissot: A press platform to watch
As we all know, journalists are over-loaded with information. Our aim was to help the Tissot brand capture their attention with catchy, ready-to-use content. To create an online press room for Tissot watches, the idea was to devise the platform as a place where journalists would be truly at home. ...
BNP Paribas: Celebrating 100 years of cinema
BNP Paribas pays tribute to the silver screen… and vice versa. This is the story of a major French bank that has supported the film industry for a century. To celebrate the anniversary and to honour this remarkable collaboration, a luxury 168-page book has been produced in English and French ...
Beneteau: The call of the sea
The yacht constructor Beneteau’s website is its flagship. Purchasing a yacht means more than taking possession of a hull and a set of sails. A yacht comes with a one-way ticket for a fantasy, a quest for adventure, for the sea, for the vast outdoors. This is the dream that ...