The new business unit of Carré Basset in Paris – « GloCal booster APAC »
「Think globally，act locally」 The purposes are to : Leverage on “Carré Basset Eye”, which aims at revealing the point of resonance between the global and the local. Strengthen brand’s cultural adaptation, drive strategically local innovations and lead communication actions throughout the Chinese calendar festivals.
Audemars Piguet / Brand Territory & Visual Identity
Audemars Piguet: Is Le Brassus the world centre of fine watchmaking?
Yes, ever since Audemars Piguet achieved the feat of differentiating itself on a highly conservative market. Think of fine watchmaking and your mind immediately turns to Geneva. But we found out that Audemars Piguet’s family business originally hailed from Le Brassus, a village in the Vallée de Joux in Switzerland, …
By Killian / Global Artistic Direction
By Kilian: Creating a new tradition
The extraordinary embodiment of an enlightened, subversive spirit. It all started when Kilian Hennessy encountered Franck Basset and their shared desire to create a perfume house that would re-establish the greatness of the French perfumery sector. Their visions accorded perfectly. By delving deep into the singular and subversive personality of …
Roger & Gallet / Retail Concept & Merchandising
Roger & Gallet: Capturing the essence of France in a single store
Conquering Asia by immersing customers in a distiller’s Parisian apartment. It was a bold challenge: hinting at the French heritage of Roger & Gallet, injecting a smidgeon of French je ne sais quoi, designing around thirty boutiques in China and Japan in the Parisian “Haussmann” style. Meeting the challenge meant …
Dom Pérignon / Packaging Identity
Dom Pérignon: Can you make an icon even more iconic?
Attaining plenitude of the senses. Dom Pérignon needs no introduction, but not everyone knows that there are two other ranges forming part of the product offer, consisting of even more complex and longer-aged vintages. P2, the Second Plenitude, is obtained after 15 years of aging on its lees, and P3, …