The new business unit of Carré Basset in Paris – « GloCal booster APAC »
「Think globally，act locally」 The purposes are to : Leverage on “Carré Basset Eye”, which aims at revealing the point of resonance between the global and the local. Strengthen brand’s cultural adaptation, drive strategically local innovations and lead communication actions throughout the Chinese calendar festivals
Nicolas Feuillatte: Enchanted reality!
Can you extend reality digitally? Here’s an animated reply! Allowing its customers to explore their tasting experience more deeply than ever before, this winter Nicolas Feuillatte champagne is launching a sparkling new augmented reality application. Five videos have been created which superimpose augmented reality effects on a real bottle. There’s ...
Tissot: A press platform to watch
As we all know, journalists are over-loaded with information. Our aim was to help the Tissot brand capture their attention with catchy, ready-to-use content. To create an online press room for Tissot watches, the idea was to devise the platform as a place where journalists would be truly at home. ...
BNP Paribas: Celebrating 100 years of cinema
BNP Paribas pays tribute to the silver screen… and vice versa. This is the story of a major French bank that has supported the film industry for a century. To celebrate the anniversary and to honour this remarkable collaboration, a luxury 168-page book has been produced in English and French ...
Beneteau: The call of the sea
The yacht constructor Beneteau’s website is its flagship. Purchasing a yacht means more than taking possession of a hull and a set of sails. A yacht comes with a one-way ticket for a fantasy, a quest for adventure, for the sea, for the vast outdoors. This is the dream that ...